Comparison
Choose the right route into a new market.
Each approach solves a different problem. This table compares trust, cost and activation in a fair way.
| Criteria | ConnectPath | Cold outbound | Lead database | SDR agency | Expert network | Relationship tool |
|---|---|---|---|---|---|---|
| Who reaches the buyer | Vetted external connector | Your SDR | No one | Agency SDR | Paid expert | Your own network |
| Trust level | Existing relationship | Low | None | Low | Transactional | Varies |
| Typical conversion | Warm introduction | Cold outreach | Not applicable | Cold outreach | Not a sales meeting | Depends on network |
| Pricing model | Per qualified meeting | Salary and tools | Subscription | Retainer or meeting fee | Per call | Software subscription |
| Time to first meeting | Usually 2 to 6 weeks | Varies | No meeting included | Varies | Often fast | Depends on activation |
| Works in a new market | Yes, through local connectors | Needs local knowledge | Provides data only | If locally staffed | Research only | Only if the network exists |
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